Why is it important to conserve water?

Water is the most important resource on the planet but a little less than 3% of water on earth is fresh water, and only 0.5% is available for drinking, but these resources are finite so we don’t have an endless amount of water.

Because of a growing population, our limited water supply has to be used wisely, which makes preserving and conserving this precious resource total sense.

It’s our responsibility to know more about water conservation and how we can help to keep our sources pure and safe for our next generations and it is not only the responsibility of the scientists or farmers.

Failing to conserve water can eventually lead to a lack of a sufficient water supply, which can have catastrophic consequences. These include rising costs, reduced food supplies, health hazards and political conflict.

Saving water also helps to preserve our environment because by using less water, we don’t need to treat and pump so much water, so less money needs to be spent on energy, chemicals and on additional reservoirs or boreholes and water that goes straight down the drain without being properly used is a waste and is costly to you and the environment.

Conserving water requires good planning and a lot of effort, but every little bit helps. We can all make changes in our lifestyles to reduce our water usage and don’t think that what you do does not matter, make it a way of life, not just something we think about once in a while. If we all do our part in conserving precious water supplies, we can make a huge difference for the environment.

A couple of water saving tips are:

  • Instead of having a bath, take a 3-4 min. shower and only have it running when rinsing.
  • Same for brushing your teeth and only have the tap running when rinsing, it wastes more than 6 litres of water a minute!
  • Switch off taps when water isn’t being used and don’t turn on fully.
  • On dual flush toilets, use the half flush option first.
  • Periodically check for leaks in the toilet, kitchen sink and leaking taps.


Also know the water footprint of your food, by not eating meat (or less), you can also save an enormous amount of water:

  • 15.500 litres of water is used for 1kg of beef
  • 6.000 litres for 1kg of pork
  • 1.045 litres for a soy burger
  • 1.000 litres for 1kg of avocados
  • 132 litres for a butterhead….. compared to the 40 litres you need for your daily shower.

And one more thing which might be good to know is, that growing the cotton and dyeing the materials for one pair of jeans and one t-shirt can use up to 20,000 litres of water. It would take you over 13 years to drink this amount!

Read more about how our partner company saves water and energy and revitalised an unused property for their new production site with sustainability and state-of-the-art technology as the key criteria.

Pimm + Marcel