Yesterday we read an interesting quote (another Q-word):

‘It’s easier to fool people, than to convince them that they have been fooled.’

Working with certified natural top quality products, we too often notice that we, the consumers, are fooled by marketing tricks, this is called ‘Greenwashing’, information designed to mislead and which is widely used by companies to promote the perception that the company’s products are environmental friendly, natural and sustainable, which they aren’t.

Our tip: think before you buy and if you don’t trust the label or you don’t understand what the words mean, do some research about the product and the company. That can occasionally save you some money and a lot of frustration.

Stay safe and don’t be fooled!

Pimm + Marcel

fresh@freshismore.com