Second Life

Before writing this blog about reusing, we want to make one thing clear and that is that we fully support the zero waste philosophy, a strategy, and a set of practical tools seeking to eliminate waste, not manage it via landfill. Zero waste is a form of sustainability that involves reusing all resources to decrease the total environmental impact. For decades we’ve created waste without considering the future. Companies have to change the way they deal with waste, to make landfill a thing of the past, with the goal to retain as much value as possible from resources and materials used, the circular economy.

Reusing is giving a second life to our waste and is part of the green ‘circular economy’, in which the chain of production and consumerism are all entwined to leave no waste behind. Packages are produced, consumed and recycled or upcycled. 

The difference between recycling and upcycling is that recycling is the process of turning waste into a reusable material or product. For instance, taking a common household item, like glass, breaking it down and use it to make another product that is often of lesser quality. Upcycling, creative reusing, is a very specific form of recycling that turns waste into a material or product that is of a higher quality or value, using your creativity to transform it into a completely different item.

Reusing reduces the amount of waste that ends up in landfills around the world and reduces the need for the production of new materials, which means there will be less pollution and carbon emissions produced by manufacturers. It also saves energy and natural resources.

Reusing provides a great, environmentally-preferred alternative to other waste management methods, because it reduces pollution of the air, water and land. It also decreases the need for new natural resources, such as crude oil, energy, fibres and other materials.  
Instead of creating new products from unspoiled raw materials, reusing materials is less burden on the economy and is an economical way for people of all socioeconomic circles to get the products they need, it’s less expensive to buy used than new.

Your local charity shop is very happy with all the things you don’t longer need and they can give them a second life:

  • Clothes and other textiles
  • Shoes and boots
  • Furniture and household items
  • Books, games, toys, CDs and DVDs
  • Prams, cots and other baby equipment
  • Mobile phones and chargers
  • Prescription spectacles
  • Electrical goods
  • And even old cans of paint can find a new home (not all charity shops accept all of these items, so call to ask first)


Just remember, by reusing, you make a big impact on our environment, but supporting the zero waste, reduces our climate impact and conserves resources and minimises pollution. 

Read more about our REuse concept of returning ten empty glass bottles and can get one free product of your own choice.

Pimm + Marcel